The tortilla category has enjoyed several years of continued growth, due in part to their versatility and easy of use in both foodservice and home settings. Snack Food & Wholesale Bakery recently featured Bartek in an article on trends shaping this exciting space.
“With today’s consumers more on-the-go than ever, snacking occasions continue to rapidly rise,” Bartek’s senior product manager Mohammad Emami said. “In addition, a greater variety of ‘ethnic’ flavors are entering the mainstream market at an accelerated pace. This has driven flavor and product innovation in the tortilla space with unique, and even ‘extreme,’ flavors filling aisles rapidly.”